The evolution of Science and Technology is decisive for many companies to obtain innovative products. A hypothesis is that students with research experience are more prepared to contribute in the search for innovation. The experience we have in Brazilian Universities shows that this hypothesis is true. Undergraduate students with experience in research projects, together with master and PhD students, finish the course with a bigger knowledge than the ones that don’t have the research experience. We observed that the research experience motivates students to proceed in their undergraduate courses, also increasing retention and success. A large number of these students are motivated to start a master or PhD. It will be shown how this procedure works, some experiences, and some examples of success.