Depending on the profile of the Alma Mater, the transition of a research group from Academia to the creation of a Startup may be cumbersome.

This talk describes such adventure for a hardware-oriented Ag-tech Startup in the emergent economy of Chile. It focuses on the mistakes as the main lessons, and shows the pivots of the products as the learning mechanisms to correct those mistakes.

The main message is: business-driven innovation has to consider more than a contribution to the science.